Outfit: Western Fedora and belt from Primark, Jacquard Weave Dress from H&M
So what does influencer marketing actually mean? In short, it is when a brand wants to work with an influencer to promote a certain product. This could be clothing, make up, an event, a new product launch or campaign and is usually done with a goal of making people aware of the brand/product/event or to generate sales or obtain new customers of said brand/product/event. My job in all this is to come up with the ideas, work out who would be the best influencer(s) to work with for the project, contact those influencer(s) or their agent, send out the product or book event venues etc, ensure everything goes live on time, make sure everyone gets paid on time when payment is involved and then report on it afterward to see if we met our goals and what can be improved on next time.
The perfect example of this in action was me seeing that the gorgeous Amy from The Little Magpie has recently curated her own collection in store and online for H&M, and me immediately buying this perfect little dress after seeing Amy wear it and front the campaign, and then showing it to you in this blog post. That is influencer marketing at it's finest and most effective.
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